1. Keep it simple.

The most powerful messages are the simplest. Whether describing a high-tech linear accelerator or outlining the implications of legislation, Laura converts technical source documents and interviews into clear and compelling content to reach a broad audience.

2. Know your audience—and your client.

The audience drives all communications. Laura helps her clients clearly identify their audiences to ensure that messages reach them. She also studies her clients, their industries and their competition so she can write informatively and effectively. She is a quick study who can learn and write about any organization or industry, no matter how complex.

3. Ask the right questions.

Laura has interviewed hundreds of individuals—from CEOs and university presidents to workers on the factory floor and students. She knows how to structure an interview to quickly get the most important information and create the most powerful messages.

4. Collaborate.

Creating excellent communications is often a group effort. A successful writer knows how to collaborate with others to get effective results. Laura works with editors, designers, other writers and key stake-holders to ensure the end product meets the client’s needs.

5. Meet deadlines.

When it comes to communications, timing is everything. A missed deadline can mean a missed opportunity. That’s why Laura consistently delivers projects on time to ensure that clients have what they need, when they need it.